Everyday, we enable live events and 24/7 linear channels for our global customers. We’ve learned a lot about what it means not only to deliver live at scale but to monetize live at scale.
For Live, monetization is now an achievable and often necessary requirement, but success means thinking about the end-to-end workflow, from content origination to content consumption.
This post will focus on the use of advertising, the most common monetization approach for our customers. However, these best practices can still be useful in the context of transactional and subscription models.
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